I’ve said it before and I’ll say it again…

The best way to grow your business on Instagram isn’t to focus on (often fabricated) vanity metrics.

Your Instagram strategy is the foundation for your content creation.

When you've got one that actually makes sense for your business (and not some outdated advice like “post 5 times a week at the same time each day”), creating content stops feeling like a constant uphill battle. Because you're not starting from scratch every time - you're following a plan.

Why do I care so much about highlights you ask? Because they're so important for your customer journey! They're like a Coles Notes version of your business that lives right on your profile.

Engagement in your social media marketing makes everything better.

I know it.

You know it.

Meta definitely knows it.

So instead of spending an hour on a post and being met with crickets, steal a page from my engagement playbook!

Ever wonder what it’s like to create content for a living? Cuz, trust me, it's a lot of content 😅.

I want to show you my content creation workflow so that you can take what feels good and apply it to your own business.

When it comes to static posts and carousels, here's how it goes down:

I'll just go ahead and state the obvious.

Joining the Collab Club costs more than creating your Instagram content on your own.

Listen, you don't need to go viral or have thousands of followers to make your Instagram work for you. But one thing you DO need is for your profile to have a clear customer journey.

Here are some questions I get a lot:

Should I be on Tik Tok too?

Do I keep my personal page/personal life separate?

How do you turn around low engagement?

I can’t tell you how many people DM me and say “I just don’t feel confident enough for Instagram…I don’t know what to post, I don’t know what to write in my captions, and I hate reels!”

Here's a question I get asked all the time:

“How do I sell in my stories without feeling icky?”

If you asked me 3 years ago if I’d ever start my own business and leave my cushy corporate job I would have burst into laughter. I had a reliable salary, benefits, and 4 small children - who would be bananas enough to do that?

In social meda, it's really common to think that strategy is IT. Once you know what you're doing, you're destined for virality and a 6-figure business.

Most days, you’re jotting down ideas in your notes app, taking b-roll 8 times in one sitting because it never looks the same as the reels you’re seeing, writing captions, and fighting with Canva graphics.

It's hard to show up honestly and openly.

Being totally yourself in your content (unbrushed teeth or otherwise) is vulnerable AF, and it feels so much safer to just cover your eyes and be who you think your audience wants you to be.

As an entrepreneur there's like 74 other things you want to be doing with your time, but those tiny squares have a hold on you. The ideas, the graphics, the videos, the captions, the pressure to get it right. And the whole time your brain is like, “OMG stop trying to make content happen! It's not going to happen!"

I know, it feels way more safe to stay small and follow the crowd. And most of the time you don't even realize you're doing it! But this made me stop and ask myself: Do I want safe? Or do I want to make a fucking impact?

Raise your hand if you've said any of these:

✋🏻 “Instagram is too hard.”

✋🏻 “The algorithm hates me.”

✋🏻 “This just isn't WORKINGGGG!”

Compel Them With Copy!

Businesses borne out of passion are run with determination.