ABOUT

Marketing that is as strategic as it is human.

Behind MCAT is a simple belief: marketing should feel human and drive results.

I help service-based businesses turn social media into their most reliable, client-finding tool, with strategies that fit your business, not a formula.

THE MCAT METHOD™

Think of your marketing as one big ecosystem.

Social media is one element of that ecosystem, and, when executed properly, is a game-changer in your business.

BRAND + WEBSITE + IG = Your audience’s “hell yes” moment.

Here’s my proven method for your social media marketing ecosystem: Prioritize collaboration because it is the only way to achieve depth and connection. Establish consistency so every touchpoint speaks the same language and your message feels unified across platforms. And always measure and adapt by tracking what is working, pivoting where needed, and keeping your strategy responsive instead of static.

The MCAT Method only works if you are all-in and willing to learn, communicate, and grow together. It requires that you have an established brand identity and a website with clarity. And it is built for business owners who are ready to work with someone who genuinely gives a shit about seeing their business shine.

The MCAT Transformation!

You deserve more than “just content.” When we work together, you can:

Finally feel inspired and not pressured to show up online for your business
Spend more time running your business instead of glued to your phone.
Connect with your audience in a way that feels human, not forced.
See your marketing consistently spark conversations that turn into clients.

It’s strategy powered by writing expertise, social media know-how, a seriously overactive imagination, and the perspective of a busy mom and business owner who knows what it’s like to juggle all the things and still want your business to shine.

The rules I actually care about.

I’m all for breaking the “shoulds” of social media. But these ones? These I follow every time, because they’re why my clients see more conversations, more clicks, and more success.

Everything is NOT content.

Strong marketing is purpose-driven. Every post, reel, caption, and story should exist for a reason, not just fill space. Strong content connects on a deeper level, positions you as the authority, and shows your audience that you’re exactly what they’re looking for.

You ARE your business

A coach once told me, “Sarah, you are not your business.” She’s no longer my coach. Your content is a reflection of your work, your voice, and your expertise, and your audience should see that. That’s why your messaging will always sound like you, not like a template or Chat GPT.

Connection first

I can’t market someone’s business — their passion — without getting to know them first. That connection is the foundation of every strategy I create, because it’s what drives real results (not just those feel-good vanity metrics). Once I understand you and your business, we can get in sync. And that’s when the marketing magic happens (minus the smoke and mirrors).

Collaboration always

You’re critical to the process. I want in your head just as much as I want to get my hands on your content. We talk, the ideas start flowing, and I run with them — building on our conversations so your marketing stays perfectly in tune with your audience and your industry.

"I’m so busy trying to keep up with the new volume of inquiries - it is a full fire hose. Everyone is finding us. It’s insane. I keep pinching myself - we have new requests every single day. I think I have to hire someone else. I can’t keep up - it’s a great problem to have! Whatever you’re doing is working. I’m pinching myself and drowning at the same time.”

– Laura Doyon, Wallace Falls Lodge
“Sarah helped me and the company find our voice."

“She took the time necessary to get to know me and my team and encouraged us to embrace our authenticity in how we advertised. She helped us to create strategies that maintained our values and reached the clients we wanted. I highly recommend Sarah and her services to anyone who is ready to step into their genuine, authentic self and attract the business and clients that you want!”
–Melissa Reid, Calming Tree Counselling
“Holy fuck. You nailed it."

“Thank you for seeing me the way you do.”
– Susannah Margison, Lawyer and Executive Conflict Coach
"I love the way you work with us!"

– April & Stephanie, Linked by Brilla
“You're in excellent hands with Sarah."

“Working with her will move the needle for you. Don't wait - reach out to her ASAP and watch things shift and change for you and your business.”
–Audra Arnaudon, TV & Film Producer
“My husband said ‘what she’s doing must be working’”.

–Courtney Brown, Sunset Blinds
"Why didn’t I do this sooner?!"

“After years of not-so-great experiences with social media managers, I ended up trying to handle it all myself—with barely any time to spare. When I learned about Sarah—her capabilities, dedication, communication, and work ethic—I had a feeling she was the right person to take this on for our agency.
I laid out all the red flags from past experiences. She didn’t flinch. She saw it as an opportunity. (This is Sarah.)
Over the last few months, she’s completely taken over our socials with strategy, intention, and FIRE. I couldn't be happier with our partnership. If you’re ready to outsource to someone who actually knows what they’re doing—and won’t just add more noise to your feed—Sarah’s your person.”
— Meredith Wolf, My Wolf Design
"I’ve never had this before - someone who cares so much. It’s always just been I pay you, you deliver, see you next month. Working with Sarah is more than I ever could have imagined and exactly what I didn't know I needed.”

— Monica Magro, BBare Beauty Clinic

From “I need help” to “OMFG, this works”.

Marketing is complex, so let’s not make it more complicated.

01.

Book your free 30-minute call

We’ll go deep and talk about your goals, your audience, and how you want Instagram to actually work for your business.

02.

Get your custom strategy

I’ll recommend the package that fits your goals, then get to work creating scroll-stopping, connection-driven marketing that prompts conversion, increases visibility, activates your audience, and distinguishes your brand from the rest.

03.

Watch your marketing work

Your Instagram runs like a well-oiled, non-cringey machine: consistent, impactful, and quietly pulling in the right people (without you having to be “on” 24/7).

Packages, pricing, and what it’s like to work together, all in one place.

No mystery. No surprises. Just the info you need to decide if MCAT is the right fit.

DOWNLOAD PACKAGE & PRICING GUIDE

COPYWRITER.

CONTENT STRATEGIST.

IDEA MAGNET.

INSTAGRAM EXPERT.

COPYWRITER. CONTENT STRATEGIST. IDEA MAGNET. INSTAGRAM EXPERT.

I’m Sarah!

Marketing & Messaging Strategist + Instagram Expert

I don’t believe in forcing your business into someone else’s formula for “success.” My approach is built to fit you (your goals, your life, your way of working) while still delivering the kind of strategy that moves the needle in your business.

If you’ve ever hired a social media manager, bought a content calendar, or taken an IG “how-to” course and ended up feeling bamboozled, here’s why: your business doesn’t fit in a box, and neither should your marketing.

I’m here to make sure your marketing works as hard as you do. My process is about as fun as landing a dream client in your DMs.

book a connection call