WELCOME TO THE MCAT FAMILY

Your business just got a new favourite teammate.

We're so excited you're here. Seriously.

You've built something worth talking about, and we can't wait to help more people discover it. From getting to know your business inside and out to creating marketing that actually sounds like YOU, we're here to make sure your online presence finally reflects the magic of what you do.

Consider this your little corner of the internet for everything you need to know about working with MCAT.

Let's get into it!

You’ve signed. Now what?

First things first, take a breath. You're officially in good hands.

Now that the paperwork is out of the way, it's time to get to know each other a little better. Our first priority is understanding your business, your people, your goals, and what makes you different.

Here's what happens next:

STEP 02. THE STRATEGY SESSION

We'll sit down together to talk through your vision, marketing goals, ideal clients, and where you want to take your business. This is where we start connecting the dots.

STEP 03. THE CREATIVE DEEP DIVE

We'll gather the content, photos, videos, brand assets, and other materials we need to bring your marketing to life. Don't worry, we'll guide you through what we need.

STEP 04. THE MAGIC HAPPENS

Time for us to get to work! We'll start developing your content, bringing your strategy to life, and putting together marketing that feels unmistakably YOU.

STEP 05. YOUR FIRST CONTENT REVIEW

You'll get to review your content, share feedback, request revisions, and make sure everything feels right before it goes live.

STEP 01. THE ONBOARDING

You'll receive your onboarding questionnaire, where we'll dig into all things business, brand, audience, goals, and personality. The more we know, the better we can market you.

What to Expect

Working together is a partnership. While we're here to take the marketing off your plate, your insight, feedback, and involvement are what make the magic happen.

COMMUNICATION IS KEY.

Have an idea? A business update? A random thought at 9 PM? We want to hear it. We're big believers in open communication and would much rather you ask than sit wondering.

YOUR INPUT MATTERS.

You know your business better than anyone. We bring the marketing strategy, creative direction, and outside perspective. Together, we make sure your content feels authentic and aligned.

CONSISTENCY TAKES TIME.

We're here to build momentum, not chase overnight success. Good marketing is a long game, and we'll continually look at what's working, what's not, and where we can make things even better.

FEEDBACK MAKES US BETTER.

This is a collaborative process. Your feedback helps us understand your preferences, fine-tune your brand voice, and create content that feels more and more like you.

WE'RE IN YOUR CORNER.

Think of us as an extension of your team. We're invested in your growth, excited about your wins, and always looking for opportunities to help your business move forward.

The MCAT Team

SARAH | FOUNDER & MARKETING STRATEGIST

The brains behind the strategy, the voice behind the captions, and your new go-to person for all things marketing.

Sarah leads your marketing strategy, creative direction, content development, and ongoing communication. Her job is to get to know your business so well that marketing it starts to feel second nature.

OUR CREATIVE SUPPORT TEAM

Behind the scenes, MCAT also works with trusted creative and administrative support to help keep everything running smoothly. From admin details to professional content creation, we've got the right people helping bring your marketing to life.

The rules I actually care about.

I’m all for breaking the “shoulds” of social media. But these ones? These I follow every time, because they’re why my clients see more conversations, more clicks, and more success.

Everything is NOT content.

Strong marketing is purpose-driven. Every post, reel, caption, and story should exist for a reason, not just fill space. Strong content connects on a deeper level, positions you as the authority, and shows your audience that you’re exactly what they’re looking for. 

You ARE your business

A coach once told me, “Sarah, you are not your business.” She’s no longer my coach. Your content is a reflection of your work, your voice, and your expertise, and your audience should see that. That’s why your messaging will always sound like you, not like a template or Chat GPT.

Connection first

I can’t market someone’s business — their passion — without getting to know them first. That connection is the foundation of every strategy I create, because it’s what drives real results (not just those feel-good vanity metrics). Once I understand you and your business, we can get in sync. And that’s when the marketing magic happens (minus the smoke and mirrors).

Collaboration always

You’re critical to the process. I want in your head just as much as I want to get my hands on your content. We talk, the ideas start flowing, and I run with them — building on our conversations so your marketing stays perfectly in tune with your audience and your industry.

A Few Things to Keep Handy

A few reminders to make working together as seamless as possible:

  • Keep an eye on your inbox for content reviews, updates, and requests from us.

  • Send over new photos, videos, business updates, and anything exciting happening in your world.

  • Let us know about upcoming promotions, launches, events, or changes to your services as early as possible.

  • Be honest with your feedback. We want to get it right.

  • Remember that we're here to help. If you're unsure about something, just ask!

Your MCAT Contact:

For anything related to your marketing, content, or strategy, you can reach Sarah directly at create@mcatsocial.com

  • "I’m so busy trying to keep up with the new volume of inquiries - it is a full fire hose. Everyone is finding us. It’s insane. I keep pinching myself - we have new requests every single day. I think I have to hire someone else. I can’t keep up - it’s a great problem to have! Whatever you’re doing is working. I’m pinching myself and drowning at the same time.”

    – Laura Doyon, Wallace Falls Lodge

  • “Sarah helped me and the company find our voice."

    “She took the time necessary to get to know me and my team and encouraged us to embrace our authenticity in how we advertised. She helped us to create strategies that maintained our values and reached the clients we wanted. I highly recommend Sarah and her services to anyone who is ready to step into their genuine, authentic self and attract the business and clients that you want!”

    –Melissa Reid, Calming Tree Counselling

  • “Holy fuck. You nailed it."

    “Thank you for seeing me the way you do.”

    – Susannah Margison, Lawyer and Executive Conflict Coach

  • "I love the way you work with us!"

    – April & Stephanie, Linked by Brilla

  • “You're in excellent hands with Sarah."

    “Working with her will move the needle for you. Don't wait - reach out to her ASAP and watch things shift and change for you and your business.”

    –Audra Arnaudon, TV & Film Producer

  • “My husband said ‘what she’s doing must be working’”.

    –Courtney Brown, Sunset Blinds

  • "Why didn’t I do this sooner?!"

    “After years of not-so-great experiences with social media managers, I ended up trying to handle it all myself—with barely any time to spare. When I learned about Sarah—her capabilities, dedication, communication, and work ethic—I had a feeling she was the right person to take this on for our agency.

    I laid out all the red flags from past experiences. She didn’t flinch. She saw it as an opportunity. (This is Sarah.)

    Over the last few months, she’s completely taken over our socials with strategy, intention, and FIRE. I couldn't be happier with our partnership. If you’re ready to outsource to someone who actually knows what they’re doing—and won’t just add more noise to your feed—Sarah’s your person.”

    — Meredith Wolf, My Wolf Design

  • "I’ve never had this before - someone who cares so much. It’s always just been I pay you, you deliver, see you next month. Working with Sarah is more than I ever could have imagined and exactly what I didn't know I needed.”

    — Monica Magro, BBare Beauty Clinic

COPYWRITER.

CONTENT STRATEGIST.

IDEA MAGNET.

INSTAGRAM EXPERT.

COPYWRITER. CONTENT STRATEGIST. IDEA MAGNET. INSTAGRAM EXPERT.