CONNECTION ISN’T A TREND. IT’S WHAT MAKES YOUR MARKETING WORK.
Let’s make your dream clients feel seen, your business stand out, and sales happen naturally.
Proudly supporting service-based businesses across Ontario since 2021.
[LET’S GET STARTED]
Messaging for Momentum
Imagine logging into Instagram to find genuine conversations in your DMs, steady growth in profile visits, and posts you’re proud to share — all without scrambling to come up with something new every week.
That’s the kind of marketing I create for my clients.
From crickets to connection.
Forget vanity metrics and cookie-cutter content. With my MCAT Method™, I craft brand-aligned, connection-driven marketing that motivates people to work with you, not just double-tap your posts.
Because when your audience feels seen, they start showing up.
And when they show up? So do the sales.
It’s time for your audience to stop consuming your content and start connecting with your marketing.
When we work together, you’ll:
– Show up with confidence knowing your audience is waiting
– Build a community of superfans who engage and buy
– Become the go-to name in your space
– See real movement in your business: DMs, site clicks, conversations that turn into sales
– Focus on building trust (not chasing vanity metrics)
You're already making first impressions. The question is: are they the right ones?
My full-service social media marketing goes far beyond an aesthetic feed. We pair a rock-solid strategy with your brand voice (not some copy-paste, AI version) so your presence is consistent, strategic, and unmistakably you.
When we work together, you can:
–Quit the constant “what should I post?” spiral and market with intention
–Show up online knowing everything is on-brand, on-message, and working toward your goals
–Turn Instagram into one of your most reliable client-finding tools
Different businesses need different support. That’s why there’s a package with your name on it.
[LEARN MORE]
Hi! I’m Sarah — copywriter, storyteller, idea junkie, and your future marketing partner.
I’m equal parts strategy nerd and creative junkie, completely consumed (in the best way) by your business’s potential and how to market it beautifully and effectively.
Here’s what I know:
Social media can feel like it’s doing you dirty.
You’re posting, you’re using the trending audio… and yet — crickets.
Or maybe you’re busy actually running the business, raising a family (same, soooo many kids up in here), and the last thing you have energy for is figuring out what to post.
And outsourcing? Totally valid to be cautious. How could someone else possibly “get” you and your business?
That’s where I come in. My ‘thing’ is capturing your voice, your vision, and your vibe so your marketing feels intentional and on-brand without spending hours creating it yourself.
I’m here to help you market the beautiful business you’ve built: with purpose, depth, and a whole lot of connection.
01.
Book your free 30-minute call
We’ll go deep and talk about your goals, your audience, and how you want Instagram to actually work for your business.
Working together feels simple when it’s strategic.
You and I both know that consistently and strategically marketing your business is your ticket to sustainable growth — and that’s exactly what we’ll set up together.
02.
Get your custom strategy
I’ll recommend the package that fits your goals, then get to work creating scroll-stopping, connection-driven marketing that prompts conversion, increases visibility, activates your audience, and distinguishes your brand from the rest.
03.
Watch your marketing work
Your Instagram runs like a well-oiled, non-cringey machine: consistent, impactful, and quietly pulling in the right people (without you having to be “on” 24/7).
People say the nicest things…
The MCAT Method™ Blog
This is where, together, we cut through the noise.
Because your marketing ecosystem depends on:
→ Collaboration: depth and connection start here
→ Consistency: marrying every touchpoint
→ Measuring & Adapting: tracking, pivoting, and staying responsive
Here, you’ll find real insights, client wins, and a no-BS guide to what matters (and what doesn’t) so your ecosystem can thrive.
[BROWSE THE BLOG]
Likes fade. Impact lasts.
Let’s market for momentum.
[LET’S WORK TOGETHER]
FOOTER
Social media marketing that feels good and actually works. Supporting service-based businesses across Ontario from my home base in Guelph.