Behind MCAT is a simple belief: marketing should feel human and drive results.
I help service-based businesses turn social media into their most reliable, client-finding tool, with strategies that fit your business, not a formula.
MARKETING THAT IS AS STRATEGIC, AS IT IS HUMAN.
The MCAT Method™
Think of your marketing as one big ecosystem.
Social media is one element of that ecosystem, and, when executed properly, is a game-changer in your business.
So, it’s important to look at your ecosystem as a whole, because when one part is weak, the rest goes down with it.
BRAND + WEBSITE + IG = Your audience’s “hell yes” moment.
Here’s my proven method for your social media marketing ecosystem:
Prioritize Collaboration: it’s the only way to achieve depth and connection.
Establish Consistency: ensure all your touchpoints are speaking the same language.
Measure & Adapt: track what’s working, pivot where needed, and keep your strategy responsive instead of static
And, the only way The MCAT Method works is:
If you’re all-in, and willing to learn, communicate, and grow together.
If you have an established brand identity and a website with clarity.
If you’re ready to work with someone who gives a shit about seeing your business shine.
A strong ecosystem takes them from “just browsing” to “where do I pay?”
*I don’t design brands or build websites (thankfully I work closely with a business that does)
Hi, I’m Sarah ⇢ Marketing & Messaging Strategist + Instagram Expert
I don’t believe in forcing your business into someone else’s formula for “success.” My approach is built to fit you – your goals, your life, your way of working — while still delivering the kind of strategy that moves the needle in your business.
If you’ve ever hired a social media manager, bought a content calendar, or taken an IG “how-to” course and ended up feeling bamboozled, here’s why: your business doesn’t fit in a box, and neither should your marketing.
I’m here to make sure your marketing works as hard as you do. My process is about as fun as landing a dream client in your DMs.
The MCAT Transformation
You deserve more than “just content.” When we work together, you can:
-Finally feel inspired and not pressured to show up online for your business
–Spend more time running your business instead of glued to your phone.
–Connect with your audience in a way that feels human, not forced.
-See your marketing consistently spark conversations that turn into clients.
It’s strategy powered by writing expertise, social media know-how, a seriously overactive imagination, and the perspective of a busy mom and business owner who knows what it’s like to juggle all the things and still want your business to shine.
Everything is NOT content.
Strong marketing is purpose-driven. Every post, reel, caption, and story should exist for a reason, not just fill space. Strong content connects on a deeper level, positions you as the authority, and shows your audience that you’re exactly what they’re looking for.
The rules I actually care about.
I’m all for breaking the “shoulds” of social media. But these ones? These I follow every time, because they’re why my clients see more conversations, more clicks, and more success.
You ARE your business
A coach once told me, “Sarah, you are not your business.” She’s no longer my coach. Your content is a reflection of your work, your voice, and your expertise, and your audience should see that. That’s why your messaging will always sound like you, not like a template or Chat GPT.
Connection first.
I can’t market someone’s business — their passion — without getting to know them first. That connection is the foundation of every strategy I create, because it’s what drives real results (not just those feel-good vanity metrics). Once I understand you and your business, we can get in sync. And that’s when the marketing magic happens (minus the smoke and mirrors).
Collaboration always.
You’re critical to the process. I want in your head just as much as I want to get my hands on your content. We talk, the ideas start flowing, and I run with them — building on our conversations so your marketing stays perfectly in tune with your audience and your industry.
From “I need help” to “OMFG, this works”.
Marketing is complex, so let’s not make it more complicated.
1. Book Your Free 30-Minute Call
We’ll talk about your goals, your audience, and how Instagram can work hard for your business.
2. Get Your Custom Strategy
I’ll recommend the package that fits your goals, then create connection-driven content that sounds like you, looks like you, and gets people involved.
3. Watch Your Marketing Work
Consistent, strategic, and quietly pulling in the right people (without you having to post on the fly or be “on” 24/7).
[BOOK A CALL]
The Receipts
“I’m so busy trying to keep up with the new volume of inquiries - it is a full fire hose. Everyone is finding us. It’s insane. I keep pinching myself - we have new requests every single day. I think I have to hire someone else. I can’t keep up - it’s a great problem to have! Whatever you’re doing is working. I’m pinching myself and drowning at the same time.”
–Laura, The Wallace Falls Lodge
“I’ve never had this before - someone who cares so much. It’s always just been I pay you, you deliver, see you next month. Working with Sarah is more than I ever could have imagined and exactly what I didn't know I needed.”
–Monica Magro, BBare Beauty Bar
Get the details.
Packages, pricing, and what it’s like to work together, all in one place.
Curious about working together? My price guide lays it all out: what’s included in each package, how the process works, and what kind of results you can expect.
No mystery. No surprises. Just the info you need to decide if MCAT is the right fit.
[DOWNLOAD NOW]
This is where strategy meets creativity, connection fuels conversions, and your marketing finally feels like you.
Ready to start?
[LET’S CHAT]